Terametric Blog - Latest Comments

Re: Is Social Marketing Replacing Content Marketing – or Enhancing It?

Home Monitor — Tue, 31 Jan 2012 22:52:27 -0000

really great!and very helpful!

Re: Inbound Marketing Ecosystem

SmartGuy2B — Tue, 24 Jan 2012 11:22:31 -0000

That eco system wheel is excellent! It shows the benefits of a well constructed social media campaign .

Re: Three Reasons why Social Media Marketing Generates Positive ROI

Reputation Management — Wed, 28 Dec 2011 04:59:50 -0000

Many marketers are adamantly arguing that social media must be exempt from ROI expectations.

Re: Are you Cooking the Social Media Books?

Buy Facebook Fans — Fri, 23 Dec 2011 13:52:07 -0000

Facebook has become a huge marketing tool. Many companies realize this and have signed up for accounts, but still don't really know how to use it. The key is to be active, communicate with the target audience, and provide helpful and interesting content.

Re: Life’s Too Short to Hate on Klout

AmiV2 — Tue, 29 Nov 2011 04:12:46 -0000

Nice article and good points. I guess once you DO social media, blogging and true product influence (get people to buy that "no-name" CRM / I do Dr. Seuss for CRM :) -- you realize that most of what you need to sell CRM is more complex than calculating connections and number of re-tweets. Still, it's a good way to see who in your business niche does what. It is really interesting to see how people use all the new social media applications. It is even more interesting to see what they say and supposedly what they are trying to get out of the work they are putting into it. It seems to me from speaking to real business customers how vague this whole field of social media and real business value is all about. It's the story of blogging all over again. Keep on writing, good topic and good insight from your perch ...

Re: Does Social CRM Really Matter? A Quick Look at Yesterday’s IBM Infoboom

Benj — Mon, 28 Nov 2011 20:47:18 -0000

Social CRM seems like data mining to me. The difference is that data mining uses enterprises data but SCRM use social data to understand hidden pattern of customers.

Re: Life’s Too Short to Hate on Klout

Robert Stinnett — Sat, 26 Nov 2011 21:16:20 -0000

Klout is the modern day version of Googling yourself. Everyone, even Grandma, has Googled herself to see who is talking about her. Klout is the first attempt (or near the first) to take various platforms, merge the data together, and try to come up with an algorithm for deciding who is trending and who isn't.

Of course, there is a hitch - not only can you see if you are influential or not (regardless of what algorithm is used -- let's just assume its a black box for our purposes), but everyone else can as well. There is this reality check that hits all of us when we think we are the "king of the hill" and we find out that we are just a lonely farmer at the bottom of it.

If I'm ranking high, I'm going to tell my friends, share it with others and brag about how great a platform Klout is. The moment I fall into the "also ran" category I'm going to curse its very existence; take my toys and go home.

Klout may be one of the first, but it certainly won't be the last. The pond, where we were the only fish, has all of a sudden gotten very crowded.

Re: Life’s Too Short to Hate on Klout

jeffreypjacobs — Sat, 26 Nov 2011 18:19:04 -0000

OK- let's say that you were only pointing to the importance of some measure of influence- and it is your Blog- but if that was the case, I believe you might have sighted a few of the other services in the space other than your own. Also, just to be clear, the Klout opt-out continues to be a moving target on their site. Clearly by design. And Joe has yet to fess up to the exact numbers that have, at least not that I have seen.

Re: Life’s Too Short to Hate on Klout

Chris Selland — Sat, 26 Nov 2011 10:29:56 -0000

I'd argue that it's a combination of reasons including privacy for some, vanity for others - and this post was primarily addressing the latter. As I responded to Danny below, Klout has now produced an opt-out so they are at least taking steps to address those concerns.

In any case, my primary point wasn't so much to defend Klout but to suggest that influence scoring is a critical issue and is only going to become more so. You may opt out of and reject Klout's approach - as many are - but other alternatives are emerging and will continue to.

Re: Life’s Too Short to Hate on Klout

Chris Selland — Sat, 26 Nov 2011 10:26:54 -0000

Privacy may well be your 'real reason' - and it's entirely valid - but I was primarily responding to those (many) who question the validity of their scoring algorithm. In any case, Klout has now provided an opt-out, albeit belatedly, so anyone who objects on privacy grounds can do so.

As for 'pushing' our own product(s) - it is our blog, and our products are (loosely) in the same space, so it would have been a bit silly to NOT mention them, but obviously it's up to the reader to decide whether I am 'pushing' them too hard.

Re: Life’s Too Short to Hate on Klout

jeffreypjacobs — Sat, 26 Nov 2011 10:08:52 -0000

I think you may have missed the point a little on the "Hate algorithm". As many bloggers pointed out, notably Danny Brown and Tonia Reis, it wasn't the change in the scoring, or the "THE Standard"- it was the privacy issues that has tens of thousands opting out of Klout altogether. It is still unclear at this point whether or not all the mea culpas spouted by Klout are sincere in terms of the privacy search changes.

Re: Life’s Too Short to Hate on Klout

Danny Brown — Sat, 26 Nov 2011 09:58:44 -0000

So let's get this right. You bypass the real reason people are questioning and leaving Klout - their dubious opt-out policy versus opt-in and the legal questions surrounding their invasion of privacy - to focus on egos and vanity just to build up to pushing your own product? Bravo....

Re: Calculating Social Media ROI

Terametric Team — Wed, 23 Nov 2011 07:12:21 -0000

Span

Sent from my Motorola ATRIX™ 4G on AT&T

-----Original message-----

Re: Calculating Social Media ROI

Toyota Parts — Wed, 23 Nov 2011 01:37:07 -0000

hi my company is about to launch a new retail online shhopping portal and we
have a make a great an effective marketing plan for the same.

Re: The R and the I – What’s Engagement Worth?

Chris Selland — Mon, 14 Nov 2011 23:14:45 -0000

We agree - measurement capabilities aren't perfect but have improved dramatically over the past few years. This is in large part due to integration of systems and processes such as you describe - the ability to link marketing activities, campaigns & systems directly into quantifiable return - such as qualified leads and revenues.

ROI is still difficult to measure with 100% accuracy, but it certainly can - and should - be modeled. And going forward, the accuracy of those models will only get better.

Thanks for the comment Arjun!

Re: The R and the I – What’s Engagement Worth?

arjun moorthy — Mon, 14 Nov 2011 10:39:25 -0000

Agreed on measuring even if you don't can't do a full ROI analysis.

One interesting approach we're pursuing at HubSpot is that with the benefit of closed-loop marketing (resulting from integrating a marketing platform like HubSpot with a CRM) you can tell where a lead came from and if it became a customer. That is the basis for an ROI calculation. Adding financial data, like marketing costs by channel/period, and customer gross margin, it is indeed possible to do a real ROI calculation even with social media. But that takes some effort today and there are spillover effects of social media that are difficult to quantify - for now. Exciting challenge however.

Re: Big Data – It’s (also) a Business Term

Chris Selland — Mon, 19 Sep 2011 16:32:52 -0000

Thanks Ken - would welcome the opportunity to continue the conversation at your convenience - please let me know a good time for us to discuss. Appreciate the feedback!

Re: Big Data – It’s (also) a Business Term

Ken Rosen — Mon, 19 Sep 2011 16:23:32 -0000

Greeting Chris. I'm delighted we share an intense view that the key to value in "Big Data" is in meaning and actions, not just better management of more bits.

Your line, "The ability to identify, extract, analyze, interpret and act on the
small but incredibly important subset of social ‘big data’ is going to
be the key to your organization’s success now and in the future," seems dead on. I especially like that tiny phrase, "small but incredibly important." So true. It's not necessarily that we're missing major items of massive meaning, but that the combination of small pieces of information--what you bought, where you bought it, what you Tweeted 15 minutes earlier, what Amazon reviews you've read--when taken together, can help us act in more valuable ways.

I look forward to continuing the conversation with you.

Ken

Ken Rosen
Performance Works

Re: Big Doings at Terametric – New Product Release

Marathon Telecom — Fri, 16 Sep 2011 02:13:35 -0000

Big Doings at Terametric – New Product Release !!! Thanks for sharing important information in this blog.

Re: Three reasons why Klout fails as an effective Twitter campaign measurement and optimization tool

@JMHHACKER — Sun, 04 Sep 2011 03:13:52 -0000

I have a 71 KLOUT score and pretty much have figured out how to get 8 points every 30 days

Re: Data is the Key to Effective Twitter Marketing

SEO California — Fri, 26 Aug 2011 05:23:43 -0000

Really good information really twitter marketing. These marketing would give you more client and customer to your business. However If you go through SEO then also you will get more growth.

Re: Introducing #TwitterROI: Terametric’s Weekly Twitter Chats

hh870601 — Fri, 05 Aug 2011 23:09:13 -0000

What do you measure? Where do you focus your measurements? What
channels do you use and how do you keep tabs on Dragon Nest Goldhow they are
performing? How does Twitter differ from other channels?

Re: #TwitterROI: Call for Questions!

socialbuzzers — Tue, 12 Jul 2011 12:51:46 -0000

Hi Chris, how do you differentiate between twitter metrics and KPIs at Convertiv?

Re: #TwitterROI: Call for Questions!

KristenJohnson — Tue, 12 Jul 2011 11:12:45 -0000

How does Convertiv differ from traditional marketing agencies? What strategies do you use to help customers achieve business success?

Re: Harvesting the Maximum Value of Twitter Influence in Real Time

Terametric Team — Fri, 03 Jun 2011 19:52:21 -0000

Trish, thanks for reaching out and validating the point and there are great tools that help marketers zero in on appropriate measurement methodologies like yours.